Click to view a slide show of the new logos.
MOSCOW,
Idaho – An
ad in the University of Idaho student newspaper this week declared cryptically
'Change is coming' and the buzz caught the attention of Idaho Vandal fans and
many others. Change now has arrived, in the midst of homecoming, Vandals can
now 'throw the V.'
“This
is about Vandals connecting with other Vandals, showing their pride and
building a tradition,” said Rob Spear, director of athletics. “We are the only
Vandals in the nation and our pride in who we are and what we represent is
unsurpassed. That's what the 'V' symbolizes: as an institution we are unrivaled
in the impact we have on our great state of Idaho and beyond. Our students come
here to lead and succeed.”
Enduring
hand signals aren't new to collegiate athletics. The University of Texas is
long-famed for its Longhorns logo depicted by the 'hook 'em horns' hand signal
– a gesture that is a powerful affiliation symbol.
Vandal
supporters around the state now will 'Throw the 'V,' as well as wear it to
signal their Vandal pride – a creative and energized look that connects the
Vandal family.
“The
gesture and its graphical 'V' treatment are intended specifically for our
Vandal family,” Spear said. “We heard from fans – passionate about their alma
mater, who wanted something distinctive. We listened, we created and we
licensed this to represent our university.”
The new eye-catching 'V' logo will be available
on Vandal athletics merchandise, which includes jerseys, polos and caps. The
'V' does not replace the long-standing 'I'-Vandals logo. Additionally, an
'Idaho Vandals' block font has been added to the university's family of logos.
To access the current 'V' product line, visit www.vandalstore.com.